Indian cricket legend to engage with fans on social media platform
New Delhi, Jun 18 (PTI) - Social media platform Reddit has announced that Indian cricket legend Sachin Tendulkar will be its brand ambassador. Sports fans can now look forward to exclusive opportunities to interact with Tendulkar in Reddit communities, the company revealed in a statement.
Through his official Reddit profile, Tendulkar will share personal reflections, match insights, and exclusive content. The statement also mentioned that Tendulkar will feature in a new marketing campaign for Reddit in India and globally in the coming months.
Expressing his thoughts on the collaboration, Tendulkar stated, "For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together."
Reddit Vice President International Growth, Durgesh Kaushik, highlighted Tendulkar's ability to unite people through his extraordinary talent, stating, "His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the 'Master Blaster'."
Reddit has been focusing on sports content, with a 30% increase in interest in this area on its platform. The platform recently partnered with the Italian professional football league Serie A and major US professional sports leagues, including NFL, NBA, MLB, PGA Tour, and Nascar.
