Skip to main content

TCF Vendors: A Deep Dive into Data Collection and Cookie Usage

A detailed look at TCF vendors and their data collection and cookie usage practices in online advertising.

TCF Vendors: A Deep Dive into Data Collection and Cookie Usage
TCF Vendors: A Deep Dive into Data Collection and Cookie Usage

Image Source : TCF Vendors: A Deep Dive into Data Collection and Cookie Usage , Used Under : CC BY 4.0

As online advertising continues to evolve, the use of cookies and data collection by vendors has become a hot topic. In this article, we will explore the practices of various TCF vendors and their cookie duration, data collected, and privacy policies.

Exponential Interactive, Inc d/b/a VDX.tv

Cookie duration: 90 (days)
Data collected and processed: IP addresses, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

Cookie duration resets each session. View details | Privacy policy

Roq.ad GmbH

Cookie duration: 365 (days)
Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Privacy choices

Cookie duration resets each session. View details | Storage details | Privacy policy

Author Name: Sandesh Team