TCF vendors play a crucial role in the digital advertising ecosystem by collecting and processing various types of data to deliver targeted ads to users. In this article, we will delve into the details of some of the key TCF vendors and the data they collect.
Exponential Interactive, Inc d/b/a VDX.tv
Cookie duration: 90 (days)
Data collected and processed: IP addresses, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices
Exponential Interactive, Inc d/b/a VDX.tv is known for its targeted advertising solutions that leverage various data points to deliver personalized ads to users. With a cookie duration of 90 days, this vendor collects and processes a wide range of data for ad targeting purposes.
Roq.ad GmbH
Cookie duration: 365 (days)
Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Privacy choices
Roq.ad GmbH is another TCF vendor that focuses on collecting and processing data such as IP addresses, device characteristics, and browsing behavior. With a cookie duration of 365 days, this vendor offers a comprehensive approach to audience targeting.
AdMaxim Limited
Cookie duration: 30 (days)
Data collected and processed: IP addresses, Probabilistic identifiers, Browsing and interaction data
AdMaxim Limited specializes in collecting data related to IP addresses and browsing behavior for targeted advertising campaigns. With a cookie duration of 30 days, this vendor provides advertisers with valuable insights to reach their target audience effectively.
